Privacy Policy

Last updated: July 2026

1. Who We Are

This Privacy Policy explains how MotorGrid (PTY) Ltd (“MotorGrid”, “we”, “us”, “our”) collects, uses, stores, and protects information when you use our platform at motorgrid.co.za. MotorGrid is a lead-generation and listing service connecting car buyers with registered South African motor dealerships — we do not sell vehicles directly and do not process payments or facilitate transactions between buyers and dealerships. We are committed to protecting your privacy in accordance with the Protection of Personal Information Act, 2013 (POPIA) and other applicable South African law.

Responsible Party: MotorGrid (PTY) Ltd. Information Officer: AJ Botha. Contact: [email protected].

2. Who This Policy Applies To

This policy covers two categories of people who interact with the platform: dealership users who register for a MotorGrid account to list and manage vehicle inventory, and buyers — members of the public who browse vehicle listings. Buyers do not create accounts; browsing is anonymous.

3. Information We Collect

From dealerships: when a dealership signs up and uses the MotorGrid admin dashboard, we collect:

  • Business name, contact person name, email address, and phone number.
  • Login credentials — passwords are hashed (BCrypt) and never stored in plain text.
  • Vehicle inventory data uploaded to the platform (listings, descriptions, photos, pricing).
  • Lead analytics generated through the platform (see below).
  • If a dealership connects a Facebook Page (see Section 6): the Facebook Page ID, Page name, an access token authorizing MotorGrid to publish posts on the dealership's behalf, and, if the dealership also links an Instagram Business Account, the Instagram account ID and username.

From buyers: buyers do not create accounts and do not submit personal information to browse listings. We do collect:

  • Standard technical data such as IP address, browser type, device type, and pages visited, via cookies and analytics tooling (see Section 5).
  • If you tap the “Call” or “WhatsApp” button on a listing, that interaction is logged as a lead event(vehicle ID, click source, and timestamp) for the relevant dealership's analytics. MotorGrid does not capture the content of any resulting phone call or WhatsApp conversation — those happen directly between you and the dealership, outside of MotorGrid's systems.

4. How We Use Information

  • To operate and maintain dealership accounts and the admin dashboard.
  • To display vehicle listings to buyers on the public site.
  • To provide dealerships with lead tracking and analytics.
  • To enable dealerships to publish vehicle listings to their own connected Facebook Page or Instagram account, at their request.
  • To communicate with dealerships about their account, billing, or platform updates.
  • To maintain the security and integrity of the platform and comply with legal obligations.

We do not sell personal information to third parties, and we do not use buyer data for advertising purposes.

5. Cookies and Analytics

We use Google Analytics to understand, in aggregate, how the platform is used and to improve it. Google Analytics sets cookies (such as _ga) that may be used to distinguish returning visitors, but we do not use this data to identify you personally or for advertising purposes. We also use essential cookies to keep dealership admin sessions logged in. You can control or disable cookies through your browser settings; disabling cookies may affect some platform functionality, such as staying logged in to the admin dashboard.

6. Facebook / Meta Integration

MotorGrid offers dealerships an optional feature to generate and publish posts directly from a vehicle listing to a Facebook Page — and, where linked, an Instagram Business Account — that the dealership manages.

  • The dealership connects their own Facebook Page (and optionally a linked Instagram account) to MotorGrid using Facebook Login, and explicitly grants permission for MotorGrid to publish posts.
  • MotorGrid only accesses the minimum data required to do this: the list of Pages the dealership manages, the Page ID/name, the linked Instagram account ID/username, and the ability to create a post.
  • MotorGrid does not post to a dealership's Page or Instagram account without the dealership initiating the action from within the MotorGrid dashboard.
  • MotorGrid does not access personal Facebook profile data, friend lists, private messages, or any Facebook or Instagram data unrelated to Page posting.
  • A dealership can disconnect their Facebook Page or Instagram account from MotorGrid at any time, which revokes MotorGrid's access.
  • Access tokens are stored to fulfill dealership-initiated posting requests only.

This feature relies on Meta's Graph API and is subject to Meta's own Platform Terms and Data Policy in addition to this policy.

To request deletion of data received through this integration, see our Facebook Data Deletion instructions.

7. Sharing of Information

We do not sell personal information. We may share information with:

  • Meta/Facebook — solely to enable the optional Facebook/Instagram posting feature described in Section 6, and only for dealerships who opt in.
  • Service providers who help us operate the platform (e.g. hosting and analytics providers), under confidentiality obligations.
  • Legal or regulatory authorities, where required by law.

When you contact a dealership via WhatsApp or phone, that interaction is governed by WhatsApp's own privacy policy and takes place directly between you and the dealership.

8. Data Retention

Lead event logs are retained for a maximum of 12 months and then deleted. Dealer account and inventory data is retained for as long as the dealer maintains an active account, and for a reasonable period afterward to comply with legal, accounting, or dispute-resolution obligations.

9. Security

We take reasonable technical and organisational measures to protect personal information against loss, unauthorised access, alteration, or disclosure, including hashed storage of credentials. No system can be guaranteed 100% secure, and we encourage dealerships to use strong, unique passwords.

10. Your Rights Under POPIA

You have the right to request access to, correction of, or deletion of any personal information we hold about you, to object to processing in certain circumstances, and to lodge a complaint with the Information Regulator of South Africa if you believe your rights under POPIA have been violated. To exercise these rights, contact our Information Officer at [email protected].

11. Children's Privacy

MotorGrid is not directed at children, and we do not knowingly collect personal information from children. Dealership accounts are intended for business use by adults.

12. Changes to This Policy

We may update this policy from time to time. The “Last updated” date at the top of this page will reflect the most recent revision. Material changes will be communicated to registered dealerships where appropriate.

13. Contact Us

If you have questions about this Privacy Policy or how MotorGrid handles your information, contact us at [email protected].